Summer in Portugal means sunshine, golden beaches, and moments of relaxation. Among the must-have accessories for enjoying the coast, the brand Futah stands out as a symbol of style and freedom. Its Portuguese beach towels (elegant, practical, and durable) appeal to both locals and travelers. The result? Their popularity keeps growing internationally. (You see them everywhere, from the sands of the Algarve to August holiday Instagram stories !) Futah isn’t just a towel brand. It’s a lifestyle that blends tradition, contemporary design, and a commitment to nature. Owning a Futah towel means carrying a little piece of Portugal with you, combining comfort, aesthetics, and environmental respect.

The Story of Futah, A Portuguese Brand That Embodies Freedom and Design

Family Origins and a Simple Idea

Futah was born in 2012 on the Portuguese coast, thanks to three cousins : Catarina, Mariana, and Ricardo. Their idea was simple, almost obvious for those living with their feet in the Atlantic: to create the ultimate beach towel, designed for people who value freedom above all. Not just a rectangle of fabric, but a true summer companion.

The adventure literally began with feet in the sand and eyes on the ocean. The founders wanted to design a towel that combined Arab artisanal tradition with Portuguese soul, resulting in a product that’s innovative, elegant, and functional. (Far from the heavy terry towel that never dries at the bottom of your beach bag.) The family spirit remains central to the brand : the team often describes itself as a close-knit tribe, with the idea that every customer joins the big Futah family.

Inspired by Nature

The brand draws its inspiration from nature and the Atlantic Ocean. Each towel reflects this connection between freedom and the environment, reminding us of the importance of simplicity and respect for nature. Here, sustainability isn’t just a marketing buzzword for a pretty Instagram post, it’s a true philosophy : every product is designed to last and have minimal environmental impact.

Futah also aims to raise awareness about the beauty and fragility of nature. The brand firmly believes that a responsible product can also be elegant and enjoyable to use. In other words: you can love the beach and love the planet at the same time.

Towels Designed to Last and Respect the Environment

Materials and Production

Futah towels are made from 100% natural cotton, carefully selected for its softness, durability, and absorbency. They’re ultra-light, ultra-absorbent, easy to carry, ideal for the beach, outdoor adventures, or even as a decorative throw. (Yes, officially it’s a towel, but unofficially it’s the accessory that ends up doing everything.)

Production is based on traditional weaving techniques, combining artisanal know-how with modern design. All Futah suppliers are certified Standard 100 by OEKO-TEX®, ensuring safe and environmentally friendly textiles. In other words: no nasty surprises on salty skin after a swim.

WWF® Partnership and Biodiversity Protection

Futah also collaborates with WWF® through its “Inteligência Natural” collection, inspired by elements of nature. For each product in this range, 10% of sales go toward biodiversity conservation and ocean protection projects. In practice, each towel in this collection funds real preservation, not just a feel-good message.

This partnership reflects the brand’s philosophy: style and freedom should never come at the planet’s expense. And that changes everything, especially in a time when we know our summers depend directly on the health of our oceans.

Global Distribution and Presence in France

A Portuguese Brand That Shines Abroad

Futah currently has three brand stores in Portugal and is distributed in 113 retail locations worldwide, attracting an international audience. The brand stays true to its Portuguese identity while exporting its universe of freedom and style to beaches around the globe. It’s like a “Portugal” postcard in textile form.

Presence in France

In France, Futah is available in three stores: Nice, Marseille, and Chamalières. Holidaymakers and fans of Portuguese lifestyle can enjoy Futah towels without traveling to Portugal, discovering the brand in-store (or online). In short: no need to wait for summer in Lagos to get “the” towel.

Why Futah Towels Are So Popular

Practicality and Aesthetics

Futah towels combine functionality and design. They don’t trap sand, dry quickly, and are easy to carry. Their secret? Fine fibers and weaves designed to be both beautiful and technical. The striped, colorful patterns (often inspired by Portuguese landscapes) are visually striking. Each towel becomes a lifestyle object, blending comfort, style, and freedom. It’s far from just a beach accessory, it’s now a summer aesthetic icon.

A Symbol of Portuguese Lifestyle

Thanks to social media, influencers, and product quality, Futah has become a reference in Portugal’s beach accessory scene. Owning a Futah towel goes beyond practical use, it’s a way of life. It’s a celebration of the beach, freedom, and respect for nature… and in a way, a way to display a little piece of Portuguese summer all year round, even on a city apartment sofa.

Multiple Uses for Futah Towels

Beach and Pool

Perfect for lounging on the sand or by the pool, Futah towels offer comfort, practicality, and style. They’re large enough for one or more people, available in 100 x 185 cm and 190 x 190 cm. Their lightness makes them easy to carry, they fit in a tote bag without the dreaded “wet gym bag” effect.

Picnics, Yoga, and Outdoor Activities

Futah adapts to all summer outings. It becomes a picnic blanket, a yoga mat by the sea, or a light evening cover. Its versatility and colorful patterns add charm and function to every activity. It’s easy to see why some people own two: one “for the beach” and one “for everything else.”

Home Decor and Gifts

Futah towels can also be used at home: as throws, tablecloths, or light blankets, they bring a decorative and summery touch. On a light sofa or terrace, they instantly evoke “southern holidays.” Gifting a Futah towel is also a refreshing alternative to the classic beauty basket : it’s practical, beautiful, durable, and tells a story. (And honestly, everyone loves receiving a sunny souvenir.)

Care Tips for Your Futah Towel

• Wash at low temperature to preserve the fibers
• Avoid excessive use of fabric softener to maintain absorbency
• Air dry instead of tumble drying to preserve texture and color
• Store folded or rolled to avoid creases and maintain aesthetics
• Bonus tip : don’t leave it crumpled in your beach bag until the next day “because you forgot.” It’ll forgive you once or twice, but not forever.

Futah, A Portuguese Brand That Embodies Freedom and Sustainability

Futah isn’t just a towel brand. It’s a whole lifestyle universe that promotes freedom, simplicity, and environmental respect. Blending artisanal tradition, contemporary design, and ecological commitment, Futah appeals to an international audience and stands out as a leading name in Portuguese beach accessories.

Owning a Futah means carrying a piece of Portugal while supporting a brand that’s conscious of its environmental and social impact. It’s also a gentle way to extend summer, even after you’ve come home.