A success story born in Porto

Few Portuguese brands have achieved such widespread success.
Founded in 1994 in Porto by Manuela Medeiros, Parfois began with a simple yet powerful idea: to offer stylish, trendy and affordable fashion accessories for women.
Today, the brand operates in over 70 countries, with hundreds of stores across Europe, Africa and the Middle East.

At first, Parfois focused on fashion jewelry.
Soon, the range expanded to include handbags, belts, scarves, sunglasses, shoes and even clothing.
Each collection is designed for modern women who want to feel elegant without sacrificing comfort or authenticity.

Portuguese roots, global vision

Proudly Portuguese yet internationally minded, Parfois combines local inspiration with global trends.
Its design team in Porto draws from Mediterranean warmth, northern simplicity and cosmopolitan flair.
The result is a style that is refined, feminine and effortlessly modern.

Parfois succeeds because it understands women’s realities.
It does not dictate fashion but accompanies it, offering collections that evolve naturally with the seasons and everyday moods.

Accessories that tell stories

Every Parfois accessory has a story to tell.
A handbag recalls a Lisbon weekend, earrings evoke southern sunshine, a scarf brings back a museum afternoon.
Each piece is emotional, personal and memorable.
That is what makes the brand so beloved: Parfois sells more than objects, it sells pieces of life.

The brand’s campaigns often highlight this emotional connection.
They feature real women, natural light and a sense of spontaneity.
Elegance here feels easy and genuine.

A modern and responsible brand

Parfois is committed to sustainability and ethical production.
Some collections feature recycled fabrics and alternative leathers, while the brand works to minimize its carbon footprint and improve transparency in its supply chain.
It is fashion with conscience.

By supporting local teams and European partnerships, Parfois strengthens its authenticity and integrity.
This human approach sets it apart from impersonal fast fashion.

An inspiring shopping experience

Stepping into a Parfois store feels like discovering a treasure chest.
Soft lighting, gentle colors and carefully arranged displays create an inviting atmosphere.
Every visit offers small surprises: a statement bag, a delicate necklace, a pair of chic sunglasses.
Affordable prices make style accessible to everyone.

The same spirit extends online.
The website and app are sleek, intuitive and visually pleasing, while social media keeps the connection alive through style tips, lookbooks and artistic collaborations.

Celebrating authentic femininity

Parfois celebrates women in all their diversity.
Its campaigns feature real faces and different body types, highlighting attitude over perfection.
Fashion becomes an expression of individuality rather than a standard to follow.

This inclusive and sincere message resonates strongly with its audience.
Parfois represents real women who live, dream and express themselves freely.

The future of a brand in motion

Thirty years on, Parfois keeps evolving without losing its essence.
New lines, collaborations and openings continue to expand its reach, but its mission remains unchanged: to create everyday beauty at a fair price.
With creativity, honesty and heart, Parfois continues to shine as one of Europe’s most beloved accessory brands.

Parfois is not just a name. It is a story of style, emotion and the quiet confidence of women everywhere.